Messaging Toolkit to Increase Teacher Outreach Success

We’re looking to partner with a volunteer who has a strong understanding of the U.S. education system to help us build a 'Teacher Outreach Messaging Toolkit' to address skepticism and grow our waitlist. We provide a valuable service for educators, but we need help communicating the 'no catch' nature of our work and addressing privacy concerns.

The final deliverable will be a concise toolkit including:
- Value-focused copy for our primary landing page.
- An FAQ section specifically addressing common teacher concerns.
- 3-5 short outreach email/social snippets for recruitment.
- A list of recommended 'trust signals' to incorporate into our digital presence.

Success looks like a cohesive set of messaging that we can immediately implement to improve our sign-up conversion rates.

Stronger messaging will increase teacher signups so we can demonstrate demand to funders and secure funding to make kits free for all schools. This will expand the I BElong! Series' reach and help more young students access SEL materials that promote equity, acceptance, belonging, and inclusion.

We will share information from our pilot in 7 Colorado schools, sample kit descriptions, and anonymized teacher feedback so the volunteer can craft targeted messaging. Specific coordination details and any additional materials will be provided during volunteer interviews.